We started our business to be a ‘force for good’ in the coffee sector and help solve a number of social, economic and environmental problems that threatens the availability of coffee in the future.
For many farmers who sell their coffee into the commodities market, the price paid for their crop barely covers the cost of production. This has a terrible impact on the coffee growing communities resulting in poverty and a very low quality of life.
These economic challenges are further exacerbated by the unfavourable climate changes, which result in volatile weather patterns causing soil erosion, devastating fungal plant diseases and higher temperatures, which pushes growing up to higher altitudes and smaller farming areas.
So just when the farmers need more help, the market continues to pay rock bottom prices for crops. This just isn’t fair or sustainable.
Our policy is only to buy only Specialty grade coffee, for which farmers are paid a fair price and we are assured of great-quality, delicious coffee. We are working towards all of our coffee being purchased in financially transparent arrangements.
This clear vision combined with our commitment to nurturing our brilliant team and positive relationships with suppliers and clients and a low environmental impact is why we met the criteria for B Corp certification.
What is B Corp?
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.
B Corp declaration of interdependence
We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation – the B Corporation, which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corporations and leaders of this emerging economy, we believe:
That we must be the change we seek in the world
That all business ought to be conducted as if people and place mattered
That, through their products, practices and profits, businesses should aspire to do no harm and benefit all
To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations
Tim Wookey, Co-founder and MD of amamus says,
“It’s the most peculiar thing that something so positive as B Corp certification was enabled by something as awful as the Corona Virus. As many of our clients to whom we supply coffee shut their doors to protect their staff, we seized this gift of time to throw all our resources into the assessment procedure and proving we’re different to most other coffee companies.”
“Our purpose is to enrich our clients’ businesses with specialty coffee and these benefits extend beyond great tasting coffee. In doing so, we pursue a more socially and environmentally aware approach and our B Corp accreditation provides our clients and prospects with independent verification that we meet the very highest standards in these important areas.”
Please do call us to start your speciality coffee journey on 0330 133 0281.