We know that many businesses are looking for ways to create more positive, fair and sustainable outcomes in the way they operate and purchase goods.
Our B Corp certification is your cast-iron reassurance that we are the positive choice when selecting coffee for your workplace. We are the outlier taking on the commodity coffee establishment – demonstrating that Specialty grade coffee can be a ‘value-add’ opportunity and not just a financial, human or environmental cost.
We have a clear purpose which is to be a genuine force-for-good in the coffee sector. We go far beyond other generic or ‘box ticking’ certifications in our pursuit of integrity and purpose
We are now officially one of a growing group of UK companies who are reinventing business, by pursuing purpose as well as profit. We exist to enrich our clients’ businesses beyond great tasting coffee.
What is B Corp?
amamus has been certified by B Lab (the not for profit behind the B Corp movement) as having met rigorous social and environmental standards which represent the company’s commitment to goals outside of shareholder profit.
B Corp certification is for the whole of the business and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous – we had to provide evidence of socially and environmentally responsible practices, including our energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, we have legally embedded our commitment to purpose beyond profit in our company Articles of Association.
It wasn’t easy, but nothing truly worthwhile ever is…
Why is this important?
amamus is now part of a community of over 3,200 businesses globally and less than 300 in the UK who have certified as B Corps. The B Corp community is reflective of the UK economy with businesses from a cross section of industries and sizes. These include well known brands like The Guardian, Innocent, Patagonia, Pukka Herbs, Abel & Cole, The Body Shop, and JoJo Maman Bebe.
Recent attention on ethics and sustainability in the coffee industry makes amamus’s B Corp certification a notable step, and signals a shift towards greater accountability and transparency in the sector.
Tim Wookey, Co-founder and MD of amamus says,
“It’s the most peculiar thing that something so positive as B Corp certification was enabled by something as awful as the Corona Virus. As many of our clients to whom we supply coffee shut their doors to protect their staff, we seized this gift of time to throw all our resources into the assessment procedure and proving we’re different to most other coffee companies.”
“Our purpose is to enrich our clients’ businesses with specialty coffee and these benefits extend beyond great tasting coffee. In doing so, we pursue a more socially and environmentally aware approach and our new B Corp accreditation provides our clients and prospects with independent verification that we meet the very highest standards in these important areas.”
Please do call us to start your speciality coffee journey on 0330 133 0281.