About Amamus

Founded in 2018 by Tim & Binny Wookey, Amamus was created to deliver positive impact — work that would make our kids proud.

Amamus Coffee founders Binny and Tim enjoying coffee together at the Amamus office.

Like many start-ups, Amamus was born in our garage fuelled by caffeine and ambition. However, our love affair with coffee goes back much further than our company’s launch date in 2018.

A degree project and a rare cup of Jamaica Blue Mountain coffee

Around 2000, co-founder Tim Wookey studied Product Design in Manchester. His final project featured an espresso machine made from sustainable materials.

In 2011, a gift of Jamaica Blue Mountain coffee sparked the creation of Midnight Blue coffee, our first venture into the world of coffee. Initially aimed at the domestic market, it eventually gave way to our successful B2B operations, leading to the brand’s retirement around 2020.

As our B2B operations grew, the supply of coffee equipment became a key driver for bringing new clients onboard. Today we provide progressive and ambitious companies with a fully inclusive service that matches precision equipment with our fabulous coffee

Hand holding an Amamus cup of speciality coffee.

Unlike most specialty coffee roasters, we aren’t distracted by home or retail operations. Our entire focus is directed toward creating impactful commercial coffee experiences in progressive workspaces .

Amamus speciality coffee roasting equipment at the Hampton roastery.
Our Hampton roastery
Interior of the Amamus coffee equipment showroom in Clerkenwell, London.
Our Clerkenwell showroom

Why the unusual name?

Amamus means ‘we love’ in Latin and this underpins who we are. We first fell in love with the stories behind coffee and then the opportunity to help workspaces create their own love-affair with coffee

Our ambition is to be the very-best in the commercial coffee sector and it’s our love for what we do that drives us to be the very best.

In Dec 2024, we expanded from our rural premises in Hampshire and moved into an incredible space in London.  We are now located alongside the river Thames in the pretty suburb of Hampton, west London.

We roast on a state-of-the-art IMF 30KG roaster which has capacity to roast around a tonne a day to very precise profiles designed for each origin or blend.

For the convenience of clients, we also operate out of a stunning showroom space in Clerkenwell, central London.  From here we can demo equipment by prior arrangement or run coffee tastings

The Market Building is a collaborative space set in the heart of London’s design district. We share this space with a bunch of creative, talented, wonderful people.

The Amamus team

Meet our team members with a shared commitment to extremely high standards and the opportunity to create positive impact for our client partners.

Co-founders Tim and Binny Wookey remain fully accountable to all our clients and welcome all feedback and ideas.

Tim Wookey

Managing Director & Co‑founder

After a fulfilling senior career in Marketing, it was time to follow my dream to build a business with some brilliant people, and to work in the coffee sector.

My deep love of coffee started whilst working within the wine industry, then the realisation that the origin stories hidden behind coffee were started by beautiful, talented hard-working people, who are often undervalued. My wife Binny and I founded Amamus to create something that makes us and our kids proud.

In 2020 we led Amamus through B Corp certification to be one of the first certified coffee companies. And then we significantly improved our company score during re-certification in 2024. Our team is united by a common purpose to create positive impact whilst bringing the stories of the coffees we roast to-life within workspaces that care.

I am fully accountable to all our clients for the standards we provide and can be contacted at any time if you wish via my email.

Binny Wookey

Co‑founder & Director

Having left the corporate world to raise three boys I started to explore work ideas with friends. Some of these friends needed coffee, which I was able to supply. Friends also became clients and together with Tim, we are following an exciting path as we build a business together. I am passionate about the safeguarding of the environment for my children and am determined that we can create a positive change with our actions. I enjoy cooking and love to explore the tastes of new coffees that will excite our clients.

Dean Butler

Head of Operations

With over 25 years experience of leading and managing large teams as both a regional manager and retail store manager. I have a wealth of experience in delivering projects on time and to a high standard. In my role as Head of Operations I work alongside the MD to ensure roastery management, all coffee and non-coffee product activities out of our HQ in Hampton, logistics and equipment installations are delivered to the outstanding standards expected by our clients.

Jo Butler

Jo Butler

Client Relationship Manager

With over 20 years of experience in big-box retail management, I understand the value of strong, lasting client relationships. At Amamus, I play a key role in welcoming and supporting our new clients and current clients through every step of their journey.

From the initial onboarding process, I ensure that each client has everything they need to make the most of their coffee experience. My focus is on building trust and delivering ongoing support, helping clients get the best from our products and services while fostering long-term, meaningful partnerships.

Damien Parsons

Service Manager

Highly experienced Retail Store Manager with a strong background in the medical device sector. I have a diverse skill set, quick thinking, and effective problem-solving, constantly striving to deliver exceptional service for our clients, facilitating and overseeing all scheduled and unscheduled maintenance.
Outside of the world of coffee, I have a keen obsession with all things Beekeeping, having 40 hives across Thames Valley and Bodmin areas, bringing myself and my family closer to nature and supplying honey to the team!

Debbie Clarke

Finance Officer

Debbie is the Finance Officer supporting Amamus with the day-to-day finances. Debbie has worked in finance for 20 years gaining a wealth of experience within the finance and accounting profession. This experience has covered roles from Accounts Assistant to Management Accountant across a range of industries and sectors.

Mark Randall

Finance Director (Retained)

Mark is our retained Finance Director with responsibility for providing strategic financial leadership, expert advice and guidance on all financial matters across Amamus. Mark is a Chartered Management Accountant with 25 years’ experience working in senior financial management positions from small venture capital backed businesses to large FTSE 30 organisations.

Nancy Hyne

Retained Sustainability Consultant

I first got into sustainability when I was working as a structural engineer in Sydney in 2007 and I quickly realised this was the direction I wanted to take my career in. From there, I spent 10 years in the corporate world supporting a range of businesses improve their environmental impact through CSR strategies, reporting and certifications.

A move from London to the New Forest in 2016 was the catalyst for setting up True Horizon to share that knowledge with SMEs. I have supported Amamus in their mission to create positive impact since 2020 and led their B Corp recertification in 2023.

Hayden Reed

Roastery Assistant

I’m a enthusiastic Roastery Assistant with a real love for great coffee. Growing up around the industry — with my mum running a London coffee school — I’ve been lucky enough to take part in roasting and barista courses that have shaped my skills and understanding of the craft.

From learning how to profile roasts to perfecting espresso extraction, I enjoy every step of the journey from green bean to cup. I’m always keen to keep learning and help create consistently great coffee for our clients.

Phill Parsons

Phill Parsons

Roastery Manager

I am a trained carpenter with over twenty years experience working in both the UK and the United States.  I spent ten years living and working in California with other interests including traditional Japanese sword polishing.  My career to-date has given me many skills (I’m told!) including a great attention to detail, problem solving and efficient ways of working under pressure.  At Amamus I am primarily responsible for Roastery and coffee operations, which is ensuring that our clients get exactly what they want, when they need it.  I am responsible for all activities across our Roastery, packing areas and deliveries.